Photo Credit: Apple
Apple has moved its latest Pro iPhones past the preorder stage. The iPhone 18 Pro and iPhone 18 Pro Max are now available to purchase online and at Apple Store locations worldwide, with the first preorder deliveries also arriving today.
The iPhone 18 Pro starts at $1,199 for 256GB, while the iPhone 18 Pro Max starts at $1,299 with the same storage. Both phones come in 256GB, 512GB, 1TB, or 2TB configurations and in four finishes: Burgundy, Glacier, Silver, and Black. Apple is selling the phones through its website, the Apple Store app, and physical stores, and major US carriers and retailers are carrying the new models as well. Apple offers trade-in credit toward the purchase, alongside financing and carrier promotions.
Advertisement
Advertisement
The centerpiece of this year’s Pro lineup is Apple’s A20 Pro chip, the company’s first iPhone processor built on a 2nm process. Apple increased battery capacity across both models, with the eSIM-only versions rated for up to 36 hours of video playback on the Pro and 45 hours on the Pro Max. To support the higher performance, Apple updated the vapor chamber for better sustained output and made the Dynamic Island smaller.
Camera hardware received a notable overhaul. The 48MP Fusion Main camera now uses a physical variable aperture, and the Camera app adds manual controls for aperture, shutter speed, and white balance, giving photographers finer command over exposure.
Customers buying in person can get hands-on demos and setup assistance, while online orders route through Apple’s website and Store app. Apple says Personal Setup is also available for customers who want help getting their new devices ready to use.
For shoppers weighing the jump, the storage tiers and finish options are consistent across both Pro sizes, leaving screen size, battery rating, and the $100 price gap as the main points of difference.