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Apple has confirmed a fresh round of subscription price increases, raising the cost of Apple TV and the Individual tier of Apple One just weeks after adjusting Apple Music pricing. The company confirmed to 9to5Mac that Apple TV now costs $14.99 per month, up from $12.99.
The annual Apple TV plan is climbing as well, moving from $99 to $119. On the bundle side, Apple One Individual is going from $19.95 to $21.95 per month. However, prices for the other Apple One plans remain unchanged, a notable distinction from last month’s Apple Music increase, which raised the Family and Premier bundles while leaving Individual untouched.
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The higher prices take effect immediately for new subscribers. Existing subscribers, meanwhile, will be notified of the change roughly a month before they are charged the new rate, according to Apple, giving current customers a short window before the adjustment hits their accounts.
This marks the second consecutive year Apple has repriced its streaming service. The company last raised Apple TV in August 2025, moving it from $9.99 to $12.99 per month, though at that time it left both the annual plan and the Apple One bundles alone. This year’s increase, in contrast, reaches further, touching the annual tier and the Individual bundle together.
The increases arrive as Apple has expanded the Apple TV catalog considerably over the past year. Last October the company secured a deal to become the exclusive Formula 1 broadcast partner in the United States, with F1 streaming folded into the standard subscription at no extra charge. Earlier this year Apple also brought Major League Soccer streaming into the base subscription, dropping the separate MLS Season Pass paywall that previously gated that content.
The programming slate continues to build momentum behind season four of Ted Lasso, the newly debuted second season of Dark Matter, and Slow Horses season 6, which premieres on September 16. As a result, for subscribers weighing whether the expanded lineup justifies the new rate, the added sports and original content now factor directly into the higher monthly and annual cost.